Janice Ng is Hong Kong-based content producer, creative strategist, and filmmaker.
Rooted in her South Korean heritage and third-culture upbringing, her storytelling infuses personal perspective into sharp visual narratives. After minoring in Film and Popular Culture at The Education University of Hong Kong, she began her career crafting stories across creative brand agencies and currently serves as an in-house video director.
Having worked with big brands in the past (e.g. adidas, Gucci, Hennessy), Janice is adept in shaping creative concepts and proposals to fit different brands' identities, curating both physical experiential journeys and digital content that are specific not only to the brand but also the audience, communicating one-of-a-kind stories that differentiate the product/service from other competitor brands.
Today, she thrives in creating unique brand campaigns by blending human connection with practical business goals, adding au authentic touch to brands. Whether it be visual, textual, or audio means of content, from concept to the last final frame, Janice makes sure to be intentional in her work.