Adidas Partner Summit 2022

With the Covid-19 pandemic hitting hard on every continent, companies and organisations have to think long and hard about different type of creative solutions to cope with the lack of physical communication. Adidas’s 2022 Partner Summit was done virtually on two consecutive days and was completed in great success. In this event, my role as a creative strategist involved duties such as planning the agenda of the virtual event (e.g. Keynote sessions, break activities), video content producing, general art direction of the look & feel of interface, and the overall strategising of the virtual event experience.