Chaotic presents: Houseum
With almost 400K subscribers on YouTube, Houseum came to Hong Kong to play a night of eclectic house music, pumping up the beats with the backdrop of Hong Kong’s skyline at Carbon Hong Kong. A vinyl and digital record label from Paris, Houseum houses artists from all around the world, featuring internationally-acclaimed DJs including Marc Brauner (Berlin), Gavinco (UK), and HSM (Paris, founder of Houseum). Having played at renowned clubs and festivals like Sisyphos, Tresor (Berlin), REX Club (Paris), ACCESS the Festival (UK), the headliners brought in immaculate vibes with their top hits.
Working as creative strategist for this event, I took part in coming up with the overall theme and storytelling of the event, the look & feel of the social media branding, deciding on the physical aesthetic of the event, and the sourcing of props and decoration. Below is a short video I edited for you to better understand the tone of the event.
Visual mood board and colour scheme reference for internal purposes:
Content Production
For social media, I was responsible with the content production, which included assets management, content editing (video editing and photo editing), copywriting, and social media marketing. The video to the right was made to remind people to buy their tickets before it sells out, which had a good response.
Other relevant visuals and guerilla marketing:
