“You are what you eat.”

The Mushroom Initiatives “Choices” Vegetable & Fruit Nutrient Scanner

We face choices every day, for us for our land and for our future. "Choices" is a creative concept video for the The Mushroom Initiative, an NGO that aims to educate and nurture people into building a world of sustainability and with high biodiversity. The latest project “Choices” is a video project introducing their new product, a vegetable and fruit nutrient scanner that is able to scan the nutrient content and transfer the information to one’s smartphone.

Director: Roberto Pirelli
Producer and Creative Strategist: Janice Ng
DP: Benny Chan
AC: Man
Gaffer: Tony Tsang
Editor: Queenie Cheung
Sound mixer/designer: Kit Chi Tso
Script translator: Yu King Hei
VO: Jin Pan

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