K11 Victoria Dockside Official Launch
When Covid-19 hit the world during the year of 2019, there was a brief hiatus. Malls were shut, shops were closed, cities were quiet. With everything coming back to normal during recent months, K11 relaunched the opening of Victoria Dockside by inviting KOLs and influencers to come have a taste of the ‘Silicon Valley of Culture’, which included K11 MUSEA, K11 Atelier, Avenue of Stars and Salisbury Garden, ARTUS Residence, and lastly Rosewood. This campaign also surrounded Art Week Hong Kong, and showcased China’s first major exhibition of graffiti and street art ‘City As Studio’.
For this campaign, I was responsible for leading the guided tours as a docent, strategising the social media posts and planning the visuals + copy for each posts.
KUICK QUIZ with
the Bells!
A fun quiz session with @bellywellyjelly and @bellakuan on their experience at K11, including their stay at K11 ARTUS and overall happenings around K11 MUSEA.
I was involved in scripting the questions, filming and editing, plus directing them on the style and format we were looking for.
Content Planning for different KOLs’ social media content in accordance to the audience they most connect with:
I also personally led the influencers around K11 to introduce the core concept and infrastructure of K11, which gave them a better understanding of K11 Concepts and artwork exhibited at K11 Art Karnival, which was part of the social media strategies.
